How to Run a Spring Social Media Campaign That Drives Small Business Growth

Shaun Sadlier • 10 April 2025

If you’re a small business owner - perhaps an accountant in Edinburgh, a stairlift installer in Brighton, or a landscaper in Norwich - spring is the perfect time to refresh your marketing and connect with your audience.


With the days getting longer and the weather warming up, a well-planned spring social media campaign can help you attract new customers, engage your community, and drive growth.


At Leads Nurtured, we’ve helped countless small businesses make the most of seasonal campaigns to boost their online presence. In this blog, I’ll share how to run a spring social media campaign that drives small business growth, with practical tips and examples.


Plus, I’ll show you how Leads Nurtured can help you get started. Let’s make this spring a season of growth for your business!


Why Spring Is the Perfect Time for a Social Media Campaign

Spring is a season of renewal, and it’s a brilliant opportunity for small businesses to tap into that energy. Customers are often in a positive mood, ready to start new projects, refresh their homes, or sort out their finances after the winter months.


According to a 2024 study by Sprout Social, 68% of consumers are more likely to engage with brands on social media during seasonal events, making spring an ideal time to launch a campaign.


I’ll always remember meeting Fiona, a landscaper in Norwich. She wanted to make the most of the spring season but wasn’t sure how to stand out on social media. “I know people are thinking about their gardens, but I don’t know how to reach them,” she told me over a cuppa.


We helped her create a spring social media campaign that showcased her expertise and offered seasonal promotions, and within a month, her bookings had increased by 35%. That’s the power of a well-executed spring campaign - it can help you connect with your audience at the right moment and drive real growth.


What Makes a Great Spring Social Media Campaign?

A great spring social media campaign is all about capturing the season’s energy whilst providing value to your audience. It should be visually appealing, relevant to your business, and designed to encourage engagement.


Whether you’re on Instagram, Facebook, or X, your campaign should reflect your brand’s personality and speak directly to your customers’ needs.


Here’s what makes a spring social media campaign successful:


  • Seasonal Relevance: Tie your campaign to spring themes like renewal, growth, or fresh starts.
  • Engagement: Encourage your audience to interact with your posts through likes, comments, and shares.
  • Value: Offer something useful, like tips, discounts, or giveaways, to attract attention.
  • Visual Appeal: Use bright, spring-inspired visuals to catch the eye.
  • Consistency: Post regularly to keep your audience engaged throughout the season.

How to Run a Spring Social Media Campaign: 5 Practical Steps

Ready to launch a spring social media campaign that drives growth for your small business? Here are five actionable steps to help you get started, with examples to show how they work in the real world.


1. Set Clear Goals for Your Campaign

Before you start posting, decide what you want to achieve with your spring campaign. Are you looking to attract new customers, increase bookings, or boost brand awareness? Setting clear goals will help you measure your success and keep your campaign focused.


For example, if you’re an accountant in Edinburgh, your goal might be to get 20 new clients to book a tax consultation by the end of April.


For Fiona, the Norwich landscaper, we set a goal to increase her spring bookings by 30%. We focused her campaign on promoting her garden design services, targeting homeowners looking to refresh their outdoor spaces.


2. Create Spring-Inspired Content That Resonates

Your social media content should reflect the spirit of spring whilst showcasing what makes your business unique. Think about how your services tie into the season, and create posts that resonate with your audience.


For example, if you’re a stairlift installer in Brighton, you could share a post titled “Spring into Accessibility: 5 Ways a Stairlift Can Transform Your Home This Season,” highlighting how your services can help customers enjoy their homes more.


We helped an Edinburgh accountant, Mark, create a series of spring-inspired posts, including “Spring Clean Your Finances: 5 Tax Tips for Small Businesses.” The posts offered practical advice whilst tying into the season, and they received over 50 shares, helping Mark reach a wider audience.


3. Run a Spring Promotion or Giveaway

A seasonal promotion or giveaway is a fantastic way to attract attention and encourage engagement. Offer a discount, a free consultation, or a prize that ties into your business and the spring theme. For example, if you’re a landscaper, you could run a giveaway for a free garden consultation with the hashtag #SpringGardenRefresh, encouraging followers to share your post for a chance to win.


For Fiona, we ran a spring promotion offering 15% off garden design services for bookings made in April. We promoted it with a post saying, “Spring into a Beautiful Garden! Book by 30 April and Save 15% #SpringGardenRefresh.” The campaign generated 25 new bookings in just one month.


4. Use Bright, Seasonal Visuals to Stand Out

Spring is all about colour, so make sure your social media posts reflect that. Use bright, seasonal visuals - think blooming flowers, sunny skies, and fresh greenery - to catch your audience’s eye. You don’t need to be a graphic designer; tools like Canva offer free spring-themed templates that you can customise with your brand’s colours and logo.

For Mark, the Edinburgh accountant, we created a series of Instagram posts with a spring theme, using images of blooming daffodils and a pastel green background. The posts stood out in his followers’ feeds, and his engagement rate increased by 40% during the campaign.


5. Engage Your Audience with Interactive Content

Social media is all about interaction, so create content that encourages your audience to get involved. Ask questions, run polls, or invite followers to share their own spring stories.


For example, if you’re a stairlift installer, you could post a poll asking, “What’s your favourite way to enjoy your home this spring? A) Relaxing in the garden B) Hosting family C) Redecorating,” and use the responses to start conversations.


We helped a Brighton stairlift installer, James, create an interactive post asking followers to share their “spring home improvement goals” with the hashtag #SpringHomeUpgrade. The post received over 100 comments, sparking conversations and helping James connect with potential customers.


How Leads Nurtured Can Help You Run a Spring Social Media Campaign

At Leads Nurtured, we know that running a social media campaign can feel overwhelming for small business owners who are already busy. That’s where we come in. Our affordable packages - Pulse (£150/month), Surge (£300/month), and Nova (£500/month) - are designed to help you create and manage a spring social media campaign that drives growth. Here’s how we can help.


1. Create High-Quality Content for Your Campaign

If you don’t have the time to create social media content, we’ll do it for you. Our Surge and Nova packages include content creation, so we can craft spring-inspired posts, design visuals, and manage your campaign. For Fiona, we created a series of posts that drove a 35% increase in bookings.


2. Optimise Your Website to Support Your Campaign

A successful social media campaign should drive traffic to your website, so it needs to be ready to convert visitors into customers. Our Pulse package includes a Duda website with up to 10 pages, optimised for speed, mobile use, and lead generation. We’ll also add a landing page for your spring promotion, as we did for Mark, helping him capture more leads.


3. Promote Your Campaign with Google My Business

Our Surge and Nova packages include Google My Business management, which we can use to promote your spring campaign to local customers. For James, we shared his #SpringHomeUpgrade campaign on his Google My Business profile, driving a 20% increase in local inquiries.


4. Build Engagement with Review Management

Positive reviews can boost your campaign’s credibility. Our Nova package includes review management to help you collect and showcase customer feedback, which we can share in your social media posts. For Fiona, we included a customer testimonial in her campaign posts, increasing her engagement by 15%.


5. Start with a Free SEO Audit

Not sure where to begin? Our free SEO audit will show you how your website is performing and how a social media campaign can make the biggest impact. Fill out this form to get started: Free SEO Audit Form.


Real Results: How a Spring Campaign Helped Fiona’s Landscaping Business

Let’s go back to Fiona, the landscaper in Norwich. When we started working with her, she wanted to make the most of the spring season to grow her business. We helped her launch a spring social media campaign by:


  • Setting a goal to increase her bookings by 30%.
  • Creating spring-inspired content like “5 Tips for a Blooming Spring Garden.”
  • Running a promotion offering 15% off garden design services in April.
  • Using bright, seasonal visuals with images of blooming flowers and green lawns.
  • Engaging her audience with a hashtag campaign, #SpringGardenRefresh.

Within a month, Fiona’s bookings had increased by 35%, and her social media following grew by 200 new followers. She told us, “I never realised how much a spring campaign could do for my business - it’s brought in so many new customers!”


Take the First Step: Launch Your Spring Campaign Today

A spring social media campaign is a fantastic way to drive growth for your small business, and it’s easier than you think to get started.


Begin by setting clear goals, creating spring-inspired content, running a promotion, using seasonal visuals, and engaging your audience. And if you need help, Leads Nurtured is here for you. Our affordable packages - starting at just £150/month - can take the stress out of social media marketing and help you grow your business.


Ready to see how your online presence can support a spring campaign? Start with our free SEO audit to get a clear picture of where you stand: Free SEO Audit Form.


Once you have your audit, we can help you create a spring social media campaign that works with our Pulse (£150/month), Surge (£300/month), or Nova (£500/month) packages. Let’s make this spring a season of growth for your business!


We’re Ready When You Are

See What We Can Do For Your Business

Get Started
A woman is sitting at a desk with a laptop and smiling.

How AI Tools Can Skyrocket Your Small Business Growth: A Game-Changer for Entrepreneurs

by Shaun Sadlier • 18 April 2025
Discover how AI tools can transform your small business with Leads Nurtured. Learn 5 practical ways to grow smarter, faster, and keep your human touch.
A bald man wearing glasses and a blue shirt is smiling for the camera.

From Quiet Days to Daily Leads: How We Helped a Sheffield Damp Proofer Shine Online

by Shaun Sadlier • 16 April 2025
Learn how we helped a Sheffield damp proofer get daily leads with simple website fixes. Discover 3 tips to boost your small business’s online visibility.
A living room with a desk , chair , couch , coffee table and shelves.

The Beginner’s Guide to SEO: How Small Businesses Can Get Found Online

by Shaun Sadlier • 10 April 2025
A beginner’s guide to SEO for small businesses. Learn how to get found online with practical steps from Leads Nurtured to boost your visibility and attract customers.
A man is sitting at a table using a tablet computer.

How to Scale Your Small Business Without Losing Your Personal Touch: Inspired by Ryan Deiss’s System Model

by Shaun Sadlier • 10 April 2025
Learn how to scale your small business without losing your personal touch using Ryan Deiss’s system model. Leads Nurtured shares practical steps to grow sustainably.
A woman is getting her hair cut by a hairdresser in a salon.

The Power of Reviews: How to Use Customer Feedback to Grow Your Small Business

by Shaun Sadlier • 10 April 2025
Learn how to use customer reviews to grow your small business. Leads Nurtured shares 5 practical steps to build trust and drive sales.
A man and a woman are standing in front of a large screen.

5 Ways AI Tools Can Transform Your Small Business Marketing in 2025

by Shaun Sadlier • 10 April 2025
Discover 5 ways AI tools can transform your small business marketing in 2025. Leads Nurtured shares practical tips to boost engagement and sales.
A woman is preparing food in a bakery while using a laptop.

How to Use Content Marketing to Build Trust with Your Small Business Customers

by Shaun Sadlier • 10 April 2025
Learn how to use content marketing to build trust with your small business customers. Leads Nurtured shares 5 practical steps to grow your online presence.
A man is sitting at a table in front of a laptop computer.

Are Google Ads Worth It for Lead Generation and Nurturing? Insights for Businesses

by Shaun Sadlier • 8 April 2025
Are Google Ads the secret to successful lead generation and nurturing? Find out in this comprehensive guide, packed with insights, strategies, and expert tips from Leads Nurtured.
A man is sitting at a table using a laptop computer.

Why a Free SEO Audit Is the First Step to Growing Your Small Business Online

by Shaun Sadlier • 4 April 2025
If you’re a small business owner, perhaps a hairdresser in Edinburgh, a carpenter in Glasgow, or a pet groomer in Aberdeen, you’ve probably heard the term “SEO” mentioned a lot. But what does it actually mean for your business, and why should you care? I’ve been in your position, wondering how to attract more customers to my website without spending a fortune. At Leads Nurtured , we’ve helped countless small businesses grow their online presence, and the first step we always recommend is a free SEO audit. Why? Because it’s the best way to uncover what’s holding your website back, and how to fix it. In this blog, I’ll explain why a free SEO audit is the first step to growing your small business online, and how you can get started with ours today using this link: Free SEO Audit Form . Let’s get your website working harder for you. What Is an SEO Audit, and Why Does It Matter? SEO, or search engine optimisation, is the process of improving your website so it ranks higher on search engines like Google. When someone searches for “hairdresser in Edinburgh” or “carpenter in Glasgow,” you want your business to appear on the first page - because 75% of users never scroll past the first page of search results (HubSpot, 2023). An SEO audit is like a health check for your website. It examines everything from your site’s structure to its content, pinpointing what’s working, what’s not, and what you can do to improve your rankings. I’ll always remember meeting Fiona, a pet groomer in Aberdeen. She had a website, but it wasn’t bringing in any clients. “I don’t know what I’m doing wrong,” she admitted over a coffee. We ran a free SEO audit for her and discovered that her site wasn’t optimised for local searches, had outdated content, and was missing key keywords. With those insights, we fixed the issues, and within three months, Fiona’s bookings had tripled. That’s the power of an SEO audit - it gives you a clear starting point to grow your business online. Why a Free SEO Audit Is Essential for Small Businesses You might be thinking, “I can’t afford to spend a lot on SEO.” I completely understand - running a small business is challenging, and every pound matters. That’s why a free SEO audit is so valuable. It provides a detailed look at your website’s performance without costing you a penny. Here’s why it’s the first step to growing your small business online. 1. It Uncovers Hidden Issues Holding You Back Your website might look fantastic, but there could be hidden problems preventing it from ranking on Google. For example: Slow Load Times : If your site takes more than 3 seconds to load, 53% of mobile users will leave (Google, 2023). Broken Links : These annoy visitors and harm your SEO. Missing Keywords : If your site doesn’t include terms like “Edinburgh hairdresser,” Google won’t know to show it in local searches. A free SEO audit identifies these issues so you can address them. When we audited Fiona’s site, we found her homepage took 7 seconds to load - far too slow. We optimised it, and her bounce rate dropped significantly. 2. It Shows You What’s Working (and What’s Not) An SEO audit doesn’t just highlight problems, it also shows what’s working well. Maybe you’re ranking for a few keywords but could rank for more with a small tweak. Or perhaps your blog posts are driving traffic, but your service pages aren’t. Knowing what’s working helps you focus your efforts. For James, a carpenter in Glasgow, our audit revealed that his blog on “Custom Furniture Ideas for Small Spaces” was driving most of his traffic. We used that insight to create more targeted content, which doubled his inquiries in three months. 3. It Helps You Understand Your Customers Better An SEO audit includes keyword research, which reveals what your customers are searching for. Are they looking for “emergency hairdresser in Edinburgh” or “bespoke carpenter in Glasgow”? Understanding these search terms helps you tailor your website to meet their needs. When we audited an Edinburgh hairdresser’s site, we found that customers were searching for “bridal hair stylist in Edinburgh.” We optimised their site for that term, and they saw a 25% increase in bookings from brides-to-be. 4. It Saves You Time and Money in the Long Run SEO can feel daunting, especially if you’re unsure where to begin. A free SEO audit gives you a roadmap, so you’re not wasting time or money on ineffective strategies. Instead of guessing, you’ll know exactly what to focus on. For Fiona, the audit showed us that her site wasn’t mobile-friendly - a simple fix that made a huge difference in her traffic. 5. It Levels the Playing Field Big businesses might have large budgets for SEO, but a free audit gives small businesses like yours a fair shot. It helps you identify easy wins that can boost your rankings without a big investment. At Leads Nurtured , we’re passionate about helping small businesses compete online, and our free SEO audit is the perfect starting point. What Does a Free SEO Audit from Leads Nurtured Include? At Leads Nurtured , we offer a free SEO audit to help small businesses like yours get started on the right track. Here’s what you’ll get when you fill out our Free SEO Audit Form : Technical Analysis : We’ll check your site’s speed, mobile-friendliness, and structure to ensure it’s set up for success. Keyword Insights : We’ll identify the keywords your customers are searching for and see how your site ranks for them. Content Review : We’ll look at your site’s content to see if it’s engaging visitors and optimised for SEO. Backlink Check : We’ll examine the links pointing to your site, as they play a big role in your rankings. Local SEO Assessment : We’ll see how well your site is optimised for local searches like “near me.” Actionable Recommendations : You’ll get a report with clear, practical steps to improve your site’s performance. It’s quick, easy, and completely free - just fill out the form, and we’ll take care of the rest. How Leads Nurtured Turns Your Audit Into Results A free SEO audit is a great starting point, but what happens next? At Leads Nurtured , we don’t just hand you a report and leave you to figure it out - we’re here to help you take action. Our packages - Pulse (£150/month), Surge (£300/month), and Nova (£500/month) - are designed to address the issues uncovered in your audit and turn your website into a customer magnet. Here’s how we do it. 1. Fix Technical Issues with a Modern Website If your audit reveals technical issues like slow load times or a lack of mobile-friendliness, our Pulse package includes a Duda website with up to 10 pages, optimised for speed and mobile use. We also include a free SSL certificate for security. After 12 months, the website is yours to keep. 2. Boost Rankings with Local SEO If your site isn’t ranking for local searches, our Pulse package includes local SEO for one area, ensuring you show up for searches like “hairdresser near me.” For James, we optimised his site for “Glasgow carpenter,” which doubled his inquiries. 3. Drive Traffic with Content Marketing If your audit shows a lack of content, all our packages include blog creation—1 blog/month with Pulse, 2 with Surge, and 5 with Nova. These blogs target keywords from your audit, helping you rank higher and attract more visitors. We did this for Fiona, writing a blog on “Top 5 Dog Grooming Tips for Aberdeen Pet Owners,” which brought in new clients. 4. Promote Your Site with Google My Business If your audit suggests better promotion, our Surge package includes Google My Business management. We’ll optimise your profile, post updates, and encourage reviews to drive traffic. For an Aberdeen pet groomer, this led to a 30% increase in bookings. 5. Build Trust with Review Management If your audit highlights a lack of trust signals, our Nova package includes review management to help you collect and showcase positive reviews. This builds credibility and encourages visitors to take action, as it did for James’s carpentry business. Real Results: How an SEO Audit Helped James’s Carpentry Business Let’s go back to James, the carpenter in Glasgow. When we ran his free SEO audit, we found his site wasn’t optimised for local searches, had a slow load time, and lacked fresh content. Using the insights from the audit, we optimised his site for “Glasgow carpenter,” wrote monthly blogs, and promoted his site on Google My Business. Within three months, James’s inquiries had doubled, and he was taking on more custom projects than ever. He told us, “I didn’t realise how much I was missing out on until the audit showed me—now my website is bringing in real clients!” That’s the kind of result we want for every small business we work with. Take the First Step: Get Your Free SEO Audit Today Ready to find out what’s holding your website back? Our free SEO audit is the perfect starting point. It’s quick, easy, and completely free - just fill out this form, and we’ll send you a detailed report with actionable recommendations: Free SEO Audit Form . Once you have your audit, we can help you take the next steps with our affordable packages - Pulse (£150/month), Surge (£300/month), or Nova (£500/month). Let’s make your website work harder for you.
An unhappy man is sitting at a table using a laptop computer.

Website Without Marketing Is a Waste of Money: How Leads Nurtured Solves This Problem for Small Businesses

by Shaun Sadlier • 4 April 2025
Is your small business website not getting traffic? Learn why a website without marketing is a waste of money and how Leads Nurtured can help you grow.
A man is sitting at a desk using a laptop computer.

Why Your Small Business Website Isn’t Getting Traffic (And How to Fix It)

by Shaun Sadlier • 3 April 2025
Struggling with low website traffic? Learn why your small business website isn’t getting visitors and how to fix it with Leads Nurtured’s affordable solutions.
A laptop is sitting on a table in front of a cafe.

The Ultimate Guide to Local SEO: How Small Businesses Can Dominate Their Area

by Shaun Sadlier • 3 April 2025
Learn how to dominate your area with local SEO. This ultimate guide for small businesses covers keyword research, Google My Business, and more with Leads Nurtured.
More posts