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Google Ads Expert: Why They Bring Success to Your Business

Shaun Sadlier • 3 November 2022

You may have seen the commercials - Google Ads is an effective way to bring success to your business. But what does that really mean? And, more importantly, how can you make sure that you are using Google Ads in the most effective way possible?

Google Ads are a form of online advertising that allows businesses to specifically target potential customers who are searching for products or services that the business offers. When done correctly, this can be an extremely effective way to drive traffic to your website and generate leads and sales for your business.

How Google Ads Work

Google Ads work by allowing businesses to create ads that target specific keywords that potential customers are searching for on Google. When someone searches for one of those keywords, your ad has the chance to appear on the search results page. If someone clicks on your ad, they will be taken to your website where they can learn more about your products or services.

You only pay Google when someone actually clicks on your ad (this is known as "pay-per-click" advertising), so you only ever pay for results. This makes Google Ads an extremely cost-effective way to market your business, especially when compared to more traditional forms of advertising like print or television ads.

Why Google Ads Are Effective

Google Ads are effective because they allow you to specifically target potential customers who are already interested in what you have to offer. This means that you are much more likely to generate leads and sales from your Google Ads campaign than from other forms of advertising.

In addition, Google Ads are flexible and customizable, so you can tailor your ads and keywords to exactly who you want to target. You can also set a budget for your campaign so that you never spend more than you are comfortable with. When done correctly, Google Ads can be a very effective way to grow your small business.

If you are thinking about using Google Ads for your small business, we recommend working with a qualified Google Ads expert who can help you set up and manage your campaign.

At Leads Nurtured, our team of certified Google Ads experts has extensive experience helping businesses like yours grow through targeted online advertising campaigns.

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Why a Free SEO Audit Is the First Step to Growing Your Small Business Online

by Shaun Sadlier • 4 April 2025

If you’re a small business owner, perhaps a hairdresser in Edinburgh, a carpenter in Glasgow, or a pet groomer in Aberdeen, you’ve probably heard the term “SEO” mentioned a lot. But what does it actually mean for your business, and why should you care? I’ve been in your position, wondering how to attract more customers to my website without spending a fortune. At Leads Nurtured , we’ve helped countless small businesses grow their online presence, and the first step we always recommend is a free SEO audit. Why? Because it’s the best way to uncover what’s holding your website back, and how to fix it. In this blog, I’ll explain why a free SEO audit is the first step to growing your small business online, and how you can get started with ours today using this link: Free SEO Audit Form . Let’s get your website working harder for you. What Is an SEO Audit, and Why Does It Matter? SEO, or search engine optimisation, is the process of improving your website so it ranks higher on search engines like Google. When someone searches for “hairdresser in Edinburgh” or “carpenter in Glasgow,” you want your business to appear on the first page - because 75% of users never scroll past the first page of search results (HubSpot, 2023). An SEO audit is like a health check for your website. It examines everything from your site’s structure to its content, pinpointing what’s working, what’s not, and what you can do to improve your rankings. I’ll always remember meeting Fiona, a pet groomer in Aberdeen. She had a website, but it wasn’t bringing in any clients. “I don’t know what I’m doing wrong,” she admitted over a coffee. We ran a free SEO audit for her and discovered that her site wasn’t optimised for local searches, had outdated content, and was missing key keywords. With those insights, we fixed the issues, and within three months, Fiona’s bookings had tripled. That’s the power of an SEO audit - it gives you a clear starting point to grow your business online. Why a Free SEO Audit Is Essential for Small Businesses You might be thinking, “I can’t afford to spend a lot on SEO.” I completely understand - running a small business is challenging, and every pound matters. That’s why a free SEO audit is so valuable. It provides a detailed look at your website’s performance without costing you a penny. Here’s why it’s the first step to growing your small business online. 1. It Uncovers Hidden Issues Holding You Back Your website might look fantastic, but there could be hidden problems preventing it from ranking on Google. For example: Slow Load Times : If your site takes more than 3 seconds to load, 53% of mobile users will leave (Google, 2023). Broken Links : These annoy visitors and harm your SEO. Missing Keywords : If your site doesn’t include terms like “Edinburgh hairdresser,” Google won’t know to show it in local searches. A free SEO audit identifies these issues so you can address them. When we audited Fiona’s site, we found her homepage took 7 seconds to load - far too slow. We optimised it, and her bounce rate dropped significantly. 2. It Shows You What’s Working (and What’s Not) An SEO audit doesn’t just highlight problems, it also shows what’s working well. Maybe you’re ranking for a few keywords but could rank for more with a small tweak. Or perhaps your blog posts are driving traffic, but your service pages aren’t. Knowing what’s working helps you focus your efforts. For James, a carpenter in Glasgow, our audit revealed that his blog on “Custom Furniture Ideas for Small Spaces” was driving most of his traffic. We used that insight to create more targeted content, which doubled his inquiries in three months. 3. It Helps You Understand Your Customers Better An SEO audit includes keyword research, which reveals what your customers are searching for. Are they looking for “emergency hairdresser in Edinburgh” or “bespoke carpenter in Glasgow”? Understanding these search terms helps you tailor your website to meet their needs. When we audited an Edinburgh hairdresser’s site, we found that customers were searching for “bridal hair stylist in Edinburgh.” We optimised their site for that term, and they saw a 25% increase in bookings from brides-to-be. 4. It Saves You Time and Money in the Long Run SEO can feel daunting, especially if you’re unsure where to begin. A free SEO audit gives you a roadmap, so you’re not wasting time or money on ineffective strategies. Instead of guessing, you’ll know exactly what to focus on. For Fiona, the audit showed us that her site wasn’t mobile-friendly - a simple fix that made a huge difference in her traffic. 5. It Levels the Playing Field Big businesses might have large budgets for SEO, but a free audit gives small businesses like yours a fair shot. It helps you identify easy wins that can boost your rankings without a big investment. At Leads Nurtured , we’re passionate about helping small businesses compete online, and our free SEO audit is the perfect starting point. What Does a Free SEO Audit from Leads Nurtured Include? At Leads Nurtured , we offer a free SEO audit to help small businesses like yours get started on the right track. Here’s what you’ll get when you fill out our Free SEO Audit Form : Technical Analysis : We’ll check your site’s speed, mobile-friendliness, and structure to ensure it’s set up for success. Keyword Insights : We’ll identify the keywords your customers are searching for and see how your site ranks for them. Content Review : We’ll look at your site’s content to see if it’s engaging visitors and optimised for SEO. Backlink Check : We’ll examine the links pointing to your site, as they play a big role in your rankings. Local SEO Assessment : We’ll see how well your site is optimised for local searches like “near me.” Actionable Recommendations : You’ll get a report with clear, practical steps to improve your site’s performance. It’s quick, easy, and completely free - just fill out the form, and we’ll take care of the rest. How Leads Nurtured Turns Your Audit Into Results A free SEO audit is a great starting point, but what happens next? At Leads Nurtured , we don’t just hand you a report and leave you to figure it out - we’re here to help you take action. Our packages - Pulse (£150/month), Surge (£300/month), and Nova (£500/month) - are designed to address the issues uncovered in your audit and turn your website into a customer magnet. Here’s how we do it. 1. Fix Technical Issues with a Modern Website If your audit reveals technical issues like slow load times or a lack of mobile-friendliness, our Pulse package includes a Duda website with up to 10 pages, optimised for speed and mobile use. We also include a free SSL certificate for security. After 12 months, the website is yours to keep. 2. Boost Rankings with Local SEO If your site isn’t ranking for local searches, our Pulse package includes local SEO for one area, ensuring you show up for searches like “hairdresser near me.” For James, we optimised his site for “Glasgow carpenter,” which doubled his inquiries. 3. Drive Traffic with Content Marketing If your audit shows a lack of content, all our packages include blog creation—1 blog/month with Pulse, 2 with Surge, and 5 with Nova. These blogs target keywords from your audit, helping you rank higher and attract more visitors. We did this for Fiona, writing a blog on “Top 5 Dog Grooming Tips for Aberdeen Pet Owners,” which brought in new clients. 4. Promote Your Site with Google My Business If your audit suggests better promotion, our Surge package includes Google My Business management. We’ll optimise your profile, post updates, and encourage reviews to drive traffic. For an Aberdeen pet groomer, this led to a 30% increase in bookings. 5. Build Trust with Review Management If your audit highlights a lack of trust signals, our Nova package includes review management to help you collect and showcase positive reviews. This builds credibility and encourages visitors to take action, as it did for James’s carpentry business. Real Results: How an SEO Audit Helped James’s Carpentry Business Let’s go back to James, the carpenter in Glasgow. When we ran his free SEO audit, we found his site wasn’t optimised for local searches, had a slow load time, and lacked fresh content. Using the insights from the audit, we optimised his site for “Glasgow carpenter,” wrote monthly blogs, and promoted his site on Google My Business. Within three months, James’s inquiries had doubled, and he was taking on more custom projects than ever. He told us, “I didn’t realise how much I was missing out on until the audit showed me—now my website is bringing in real clients!” That’s the kind of result we want for every small business we work with. Take the First Step: Get Your Free SEO Audit Today Ready to find out what’s holding your website back? Our free SEO audit is the perfect starting point. It’s quick, easy, and completely free - just fill out this form, and we’ll send you a detailed report with actionable recommendations: Free SEO Audit Form . Once you have your audit, we can help you take the next steps with our affordable packages - Pulse (£150/month), Surge (£300/month), or Nova (£500/month). Let’s make your website work harder for you.