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Google Ads is essential for small businesses

Shaun Sadlier • 25 October 2022

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Small businesses have a lot to gain from using Google Ads. Google Ads can help you reach new customers, grow your sales, and improve your brand awareness. Here’s a closer look at why Google Ads is essential for small businesses.

Reach New Customers

Google Ads can help you reach new customers who are looking for what you have to offer. When you create a campaign, you can target your ads to people who are searching for keywords related to your business. For example, if you own a pet store, you can target your ads to people who are searching for “pet supplies” or “pet food.” You can also target your ads to people who are in a certain location or who have visited your website in the past.


Grow Your Sales

Google Ads can help you grow your sales by reaching new customers and driving them to your website or store. When you create a campaign, you can set a budget and bid on keywords so that your ad will show up when people search for those keywords. You only pay when someone clicks on your ad, so you can control how much you spend on each campaign.


Improve Your Brand Awareness

Google Ads can also help you improve your brand awareness by reaching new people and reminding them of your brand when they search for keywords related to your business. When people see your ad, they will learn more about your business and what you have to offer. Over time, this will help improve your brand awareness and make it more likely that people will choose your business when they need what you offer. 



Google Ads is an essential tool for small businesses who want to reach new customers, grow their sales, and improve their brand awareness. If you’re not using Google Ads, now is the time to contact us!

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